Privacy Policy

Last updated: March 31, 2026

Effective date: May 25, 2018

This Privacy Policy explains how Ever-Evolving Relationships KLG (formerly Like Mother Like Daughter KLG, also referred to as "Martha & Alexandra", "we", "us", or "our") collects, uses, stores, and protects your personal data when you visit our website, purchase our products, book our services, attend our events, or interact with us.

Personal data collected under the name Like Mother Like Daughter KLG will continue to be processed by Ever-Evolving Relationships KLG in accordance with this Privacy Policy.

Who is responsible for your data?

Ever-Evolving Relationships KLG

Commercial register entry: CHE-345.236.960

Address: Märzengasse 36a, 5430 Wettingen, Switzerland

Email: info@martha-and-alexandra.com

If you have any questions about this policy or how we handle your data, please contact us using the details above.

What personal data do we collect?

Depending on how you interact with us, we may collect:

Identification and contact details: first name, last name, email address, phone number, postal address, date of birth (if applicable).
Account and transaction data: products purchased, services booked, event registrations, payment status (we do not store full payment card details).
Communication data: messages sent via email, contact forms, WhatsApp, social media, or other channels (if applicable).
Technical data: IP address, browser type, device information, cookies and similar technologies.

Provided this data is voluntary, but necessary to deliver our products, services, and communications.

Why do we process your data?

We process your personal data for the following purposes:

To provide and deliver our products, services, mentoring programs, and events.
To manage payments, bookings, registrations, and customer support.
To send relevant updates, resources, and communications, where you have given consent or where legally permitted.
To improve our website, products, services, and user experience.
To comply with legal and regulatory obligations.

You may withdraw your consent at any time by unsubscribing or contacting us.

How do we collect your data?

We collect your personal data in a variety of ways:

Directly from you when you: visit our website, fill out forms, purchase products, book sessions, register for events, subscribe to our communications, during phone calls or any other kind of meeting.
Indirectly through: social media platforms, marketing tools, analytics and cookies, trusted partners.

Who receives your data?

We share your personal data only with trusted service providers who support us in delivering our services and operating our business, including:

ActiveCampaign, LLC, our email marketing provider (more information available here).
Calendly, LLC, our appointment scheduling provider (more information available here).
Dropbox, Inc., our document and file storage provider (more information available here).
Google Ireland Ltd. (Google Calendar, Google Drive, Google Forms), our calendar management provider, as well as document and file storage provider (more information here).
SamCart, Inc., our checkout system and online resource platform provider (more information available here).
Zoom Communications, Inc., our video conferencing provider (more information available here).

In addition, we may use tools and platforms provided by third parties such as Google, LLC, Meta Platforms, Inc. (Facebook and Instagram), ManyChat, Inc., and LinkedIn Corporation for marketing, communication, and analytics purposes.

These providers may process data through cookies, tracking technologies, or integrations on our pages. This may include information about your interaction with our content, website visits, or engagement with our communications. Where required by law, such technologies are used only with your consent.

Some of these providers may process data outside Switzerland or the European Economic Area. In such cases, appropriate safeguards are applied in accordance with applicable data protection laws (e.g. Standard Contractual Clauses).

Ever-Evolving Relationships KLG will not, under any circumstances, sell, rent, or trade your personal data to third parties unless we are required by law to do so. We will also not disclose your personal data without consent, but we cannot rule out that it will be seen in the event of unlawful behavior.

What are your rights?

The rights which correspond to you with respect to the processing of personal data in relation to Ever-Evolving Relationships KLG are:

Right to request access to your personal data.
Right to request correction of your personal data.
Right to request deletion of your personal data.
Right to request limitation of processing of your personal data.
Right to object to processing of your personal data.
Right to data portability of your personal data.
Right not to be subjected to a decision based solely on automated processing.

If consent has been granted for a specific purpose, you have the right to withdraw consent at any time, without affecting the legality of the processing based on the consent given prior to its withdrawal. Furthermore, we hereby inform you that you can file a claim with the competent Data Protection Control Authority, especially when you have not obtained satisfaction in the exercise of your rights.

To exercise any of these rights, please contact us at info@martha-and-alexandra.com.

i. What is the right to access?

You will have the right to obtain from Ever-Evolving Relationships KLG confirmation of whether or not personal data concerning you is being processed, and to the following information: the purposes of the processing; the categories of data that are processed; the recipients or categories of recipients to whom they have been communicated or will be communicated; if possible, the expected period of conservation of personal data or, if this is not possible, the criteria used to determine this period. In these cases, we will provide you with a copy of the personal data being processed. In addition, when you request it by electronic means, the information will be provided in a commonly used electronic format.

You may exercise this right every six months, unless there is legitimate cause to request it, more than once, in that six-month period. In cases where manifestly unfounded or excessive requests are made, especially on account of them being repeated, we may charge a fee that compensates the administrative costs of dealing with the request corresponding to the real cost of processing the request. Ever-Evolving Relationships KLG will inform you about the action taken as a result of your request within a month (which may be extended by two more months in the case of especially complex requests, an extension that we would notify you within the first month). If we decide not to deal with a request, we will inform you of this, and we will give you reasons for the refusal within a period of one month from when you submitted the request.

ii. What is the right to correction?

You will have the right to obtain from Ever-Evolving Relationships KLG the correction of the inaccurate personal data that concerns you. In addition, considering the purposes of the processing of your data, you will have the right to complete incomplete personal data, even through an additional statement. To do this, you must indicate in your request to what data you refer and the correction we should make. You will also have to send us, when necessary, the documentation justifying the inaccuracy or incompleteness of the data processed.

iii. What is the right to deletion, also known as the "right to be forgotten"?

You will have the right to obtain from Ever-Evolving Relationships KLG the deletion of personal data that concerns you when one of the following circumstances occurs: when they are not necessary in relation to the purposes for which they were collected or processed; when you withdraw in consent and the processing is not based on another legal ground; when you object to their processing and other legitimate reasons for their processing do not prevail; and when they have been processed illegally.

When the withdrawal derives from the exercise of the right to objection for direct marketing purposes, we may keep your identifying data in order to prevent future processing for direct marketing purposes. When Ever-Evolving Relationships KLG has made public the personal data and is obliged to delete such data, we, taking into account the available technology and the cost of applying it, will adopt reasonable measures, including technical measures, with a view to informing those responsible who are processing the personal data of your request to delete any link to those personal data, or any other copy or reproduction of them.

The foregoing will not apply: to exercise the right to freedom of expression and information; for the fulfilment of a legal obligation that requires the processing of data, or for the fulfilment of a mission carried out in the public interest or in the exercise of public powers conferred on the person responsible; for the purpose of scientific or historical research or statistical purposes, insofar as the right to deletion could make impossible or seriously impede the achievement of such objectives; for the submission and exercise or defense of claims.

iv. What is the right to limitation of processing?

You will have the right to obtain from Ever-Evolving Relationships KLG the limitation of processing your personal data when any of the following conditions is met:

When you have challenged the accuracy of your personal data, during the period that allows us to verify the accuracy of the same.
In the event that you consider that the processing is illegal and we have opposed the deletion of personal data and you instead request the limitation of its use.
When we no longer need the personal data for the purposes of processing them, but you need them for the purposes of submission, exercise or defense of claims.
In the event that you have objected to the processing, while it is being verified whether our legitimate reasons prevail over yours.

When you have obtained the limitation of the processing in accordance with this section, you will be informed by us before the lifting of said limitation. Ever-Evolving Relationships KLG will communicate any correction or deletion of personal data or limitation of processing to each of the recipients to whom the personal data have been communicated, unless this is impossible or requires a disproportionate effort. We will inform the interested party about those recipients, if you request it.

v. What is the right to object to processing?

You will have the right to object to the processing of personal data that concerns you. Should you exercise this right, Ever-Evolving Relationships KLG will cease to process your personal data, unless we have compelling legitimate reasons for the processing to prevail over your interests, rights and freedoms, or for the submission, exercise or defense of claims.

When the processing of personal data is aimed at direct marketing (method of advertising that uses one or more means to communicate directly with a target audience and obtain a measurable response from them), you will have the right to object at all times to the processing of the personal data that concerns you to the extent that it is related to such purposes. When you object to the processing for direct marketing purposes, personal data will no longer be processed for such purposes.

vi. What is the right to data portability?

You will have the right to receive the personal data that concerns you, which you have provided to Ever-Evolving Relationships KLG, in a structured format that is commonly used and mechanically readable, and to transfer them to another person responsible for their processing without being prevented by us, when: the processing is based on the consent and is carried out by automated means.

By exercising your right to the portability of data, you will have the right to have personal data transferred directly from one controller to another when technically possible. The exercise of this right shall be without prejudice to the powers granted by the right to withdrawal. This right to portability shall not apply to the processing necessary for the fulfilment of a mission carried out in the public interest or in the exercise of public powers conferred on Ever-Evolving Relationships KLG.

vii. What is the right to automated individual decision-making?

With regard to automated individual decision-making you will have the right not to be the subject of a decision based solely on automated processing unless it is necessary for the conclusion or execution of a contract between you and Ever-Evolving Relationships KLG; it is authorized by law and also establishes adequate measures to safeguard your rights, freedoms and interests, or if it is based on your explicit consent.

In cases where it is necessary for the conclusion or execution of a contract and/or is based on consent, Ever-Evolving Relationships KLG will adopt the appropriate measures to safeguard your rights and freedoms and your legitimate interests, granting you, as a minimum, the right to obtain human intervention by us, as well as to express your point of view and to appeal the decision.